How We Got Started
Look, I'll be straight with you - I didn't start Pyrethron Forge because I had some grand plan or business degree. I started it 'cause I was tired of Vancouver gyms that felt like meat markets or country clubs. Where's the sweat? Where's the real work?
After competing in Olympic lifting for years and coaching at a couple big-box places, I realized something - people don't need fancy juice bars or Instagram walls. They need a space where they can actually push themselves without feeling judged. A place that's raw, honest, and gets results.
So in 2019, I scraped together everything I had and signed the lease on this old industrial unit. No frills, no BS. Just bars, plates, and enough space to move. That first year? Man, it was tough. But the people who showed up... they got it. They weren't looking for easy - they were looking for real.
What We're About
We're here to forge strength - not just physical, but mental too. Yeah, you'll lift heavy things and your heart's gonna pound during metcons. But more than that, you'll find out what you're actually made of. We've built something special here - a crew that shows up for each other, pushes through the hard stuff, and celebrates every win, big or small.
This isn't about looking good for summer (though that'll happen). It's about becoming someone who doesn't quit when things get hard. And honestly? That matters way more.
Meet The Coaches
Marcus Chen
- CF-L2 Certified
- USAW Sports Performance Coach
- PN Level 2 Nutrition
- 12+ Years Coaching
- Former National Competitor
Sarah Nguyen
- CSCS Certified
- CF-L1 Trainer
- FMS Level 2
- 8 Years Experience
- Mobility Specialist
Jake Morrison
- CF-L2 Certified
- NASM-PES
- CPR/AED Certified
- 6 Years Coaching
- Endurance Specialist
Priya Sharma
- Registered Dietitian
- PN Level 2 Certified
- Sports Nutrition Specialist
- 10 Years Experience
- CF-L1 Trainer
Hover over cards to see credentials
